There are two paths an author can choose when printing their books. The best choice for a self-publisher is to choose a book printing company that specializes in book printing exclusively. The second option is to choose a self-publishing company, which could take months before the books are published driving up the cost for the self-publisher. This delay typically comes from self publishing companies outsourcing the book printing job, editing, and layout services. This ultimately leaves the self-publisher with little or no control over the book printing process resulting in the loss of potential profits.

When a large self-publishing company outsources the book printing job, they themselves choose specialty book printing companies like DiggyPOD who only print books. You can save time and money by eliminating the middle man when you print your book with a DiggyPOD. Large book manufacturers tend to cater to large publishing companies rather than self-publishers because most of them are not set-up to run short runs and they like to print much larger quantities to keep their big presses running.

When you self-publish your book, you’ll want to make sure you pick a legitimate book printing company that can meet the self-publisher's expectations. Pick a book printing company that you feel comfortable with printing your book, leaving the creative control entirely up to you. One of the biggest mistakes a self-publisher can make is picking a local print shop or commercial printing company that does not specialize in printing books for the self-publishing author. While large book manufacturers often print very large runs, they are not familiar with a self-publisher's unique needs. DiggyPOD’s on demand book printing is a cost effective alternative to a printing with a large book manufacturer.

Furthermore, there are a lot of book printing companies that advertise book printing services but don't actually print and bind the books themselves. Unfortunately the consumer is less informed about who is actually printing their book when outsourcing takes place. Below are some common questions you should be asking when considering a book printing company.

Regardless of the printing company you choose, be sure to check:

• Do they print and bind the books in their own facility without outsourcing?

• Do they have a phone number to call and answer questions you may have?

• Will I have an assigned customer service representative?

• Do they have third party positive reviews?

• Will they send you a sample of their work?

In conclusion, be wary of book printing companies that offer "extra" services (marketing, editing, distribution, copyrighting, etc.) The traditional book printer has little to no experience in these services. They can, however, direct you to companies that offer these services, but are typically not offered by them.